Premium smartphone offering includes built-in digital services to drive inclusion and productivity for Every Day Earners

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M-KOPA Ghana, a subsidiary of Africa's leading technology company M-KOPA Ltd launched its groundbreaking X-Series smartphone range. Developed in partnership with Europe's largest smartphone maker Human Mobile Devices (HMD), which re-launched Nokia phones in 2016, the X-Series transforms the traditional smartphone into a gateway for progress in the digital economy.

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For Ghana's Every Day Earners – the majority of the working population who earn their income on a daily basis – quality smartphones often remain out of reach. High upfront costs and unexpected repair expenses can make smartphone ownership prohibitive, limiting opportunities in an increasingly digital world. M-KOPA's innovative model changes this reality through flexible daily payments that match natural earning patterns.

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The flagship M-KOPA X20 and X2 redefine affordable premium smartphones in Ghana. The X20 features a 6.6-inch HD+ display, 50MP dual rear camera system, 128GB storage, and a powerful 5000mAh battery with fast 4G connectivity. Through M-KOPA's flexible payment plans, starting with a small deposit, these feature-packed devices make premium technology accessible to Everyday Earners.

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Every X-Series device comes with M-KOPA's "More than a Phone" benefit. This innovation transforms smartphones from simple communication devices into comprehensive tools for digital advancement, addressing common barriers like access to affordable data and screen repairs that can otherwise impact a phone's usability. With the critical importance of quality smartphones in an increasingly digital economy, these benefits will enhance the lives of millions of customers across Ghana.

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"At the heart of our business is creating lasting impact in our customers' lives," said Chioma Agogo, General Manager at M-KOPA Ghana. "By combining smartphone access with additional benefits, we support our customers in making the most of their M-KOPA smartphone as a transformative tool to connect, stay informed and earn an income. Together with our partners, we're helping Every Day Earners thrive in the digital economy through accessible and affordable access to quality digital products."

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The X-Series "More than a Phone" offering includes:

• Up to 30GB of free data to stay connected

• One-time screen replacement during the payment period

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Speaking about the smartphone partnership, Justin Maier, HMD Global VP Sub-Saharan Africa shared: "Our partnership with M-KOPA promises to spur accessibility of quality and affordable smartphone devices, supporting our mission to provide advanced technology that meets the needs of the Ghanaian market. Our devices, supported by artificial intelligence algorithms empower users to capture and share their world in stunning detail, while encouraging creativity and self-expression. The M-KOPA X-Series, built with eco-friendly materials and processes embodies continuous dedication to providing sustainability for the planet and its people, driving positive change and setting standard for sustainable innovation in the smartphone industry."

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Since entering Ghana in 2021, M-KOPA has provided smartphone financing to over 350,000 customers, supporting the government's vision for expanding digital inclusion across Ghana. This aligns with the "Building the Ghana We Want Together" agenda, which emphasises technological advancement and digital inclusion as key pillars for economic transformation.

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M-KOPA is committed to broadening access to digital services by making essential technology accessible to all Ghanaians, particularly the Every Day Earners who form the backbone of the economy.

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ENDS…/

For more information or to request an interview please contact: press@m-kopa.com  

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About M-KOPA

M-KOPA is a UK-headquartered emerging market fintech that provides affordable smartphones and digital financial services. With operations in Nigeria, Ghana, Kenya, South Africa and Uganda, the company has extended over $1.5 billion in credit to more than 5 million customers. Using an innovative financing model based on daily repayments, M-KOPA provides affordable smartphones embedded with financial services that fit with the cash flow of millions of underserved individuals who earn their income on a daily basis.  

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By leveraging rich payments data and proprietary AI-driven analytics, M-KOPA builds a credit record for each customer which forms the foundation for a long-term financial relationship for digital loans, affordable data subscriptions and insurance.

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The company employs over 3,000 staff and 30,000 sales agents across its African markets. M-KOPA has been recognised by the Financial Times as one of Africa’s Fastest Growing Companies for the past 3 years, and by Time Magazine as one of the 100 Most Influential Companies globally for the past 2 years.

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